Darryl,I'd like to start off by thanking you for your quick reply.
I've taken some time to process what you had to say and I believe that I need to
respond accordingly. I'm glad to see your emphasis is on families and on
kids. After all, that's one of the reasons I attended the game with my
son. It's great to see organizations that make family entertainment a
priority.
I guess this is what confuses me most about the ad. With so much
focus on families and kids, it seems ill-placed for an ad of that nature.
I would think that "family-focused" would mean going the extra mile to ensure
that all families and kids are in a safe environment. I'm assuming that
you have a large no-drinking section in order to ensure that families have a
safe & comfortable time together when they attend a game. It seems
like a simple step you take that improves the family environment (especially for
those with little children) while still allowing other people in attendance to
enjoy a beer and a game. It makes perfect sense to me.
The problem about the ad is that it isn't confined to a set area, it's open
for everyone (including children) to see. I understand your statement
about "a tanning salon is going to promote itself by showing a tan", but let's
be honest, the only thing you can decipher from 25-30 feet is that it's a naked
woman on the picture. The last thing anyone can see is the quality of the
tan.
I'm sorry to hear you say that this is a morality issue. If not
wanting to expose my children to soft-core porn makes me a "moral" person, then
so be it. It's hard enough being a parent today without the extra
pressures of having to explain to a 5 year old why there's a naked woman on a
blimp at a hockey game. Take this for what it's worth. But if you're
trying to reach families, it probably wouldn't hurt to actually help create an
all-round family environment.
The thoughts of a concerned parent.
I kind of figured the conversation would end there. But I checked my inbox tonight and discovered this...
We have done one thing once I saw the flyer- I thought you were talking about
something else. They can no longer use those unless they are in a closed
envelope. If you see it up close- it looks way better than what it looks like
from 30 feet.
If I could only hear what was going on behind the scenes. I really wonder if they had to deal with other complaints. Either way, it's good to hear that I can head back to a hockey game. The bad news for the Bruins would be that I already booked a trip for my middle school students to attend a Giants game. Oh well...



























