
Then it was back to my middle school group for the evening. It always amazes me how simply hitting each other with a pool noodle or chucking a hacky-sack at each other can be so entertaining.
Darryl,I'd like to start off by thanking you for your quick reply.
I've taken some time to process what you had to say and I believe that I need to
respond accordingly. I'm glad to see your emphasis is on families and on
kids. After all, that's one of the reasons I attended the game with my
son. It's great to see organizations that make family entertainment a
priority.
I guess this is what confuses me most about the ad. With so much
focus on families and kids, it seems ill-placed for an ad of that nature.
I would think that "family-focused" would mean going the extra mile to ensure
that all families and kids are in a safe environment. I'm assuming that
you have a large no-drinking section in order to ensure that families have a
safe & comfortable time together when they attend a game. It seems
like a simple step you take that improves the family environment (especially for
those with little children) while still allowing other people in attendance to
enjoy a beer and a game. It makes perfect sense to me.
The problem about the ad is that it isn't confined to a set area, it's open
for everyone (including children) to see. I understand your statement
about "a tanning salon is going to promote itself by showing a tan", but let's
be honest, the only thing you can decipher from 25-30 feet is that it's a naked
woman on the picture. The last thing anyone can see is the quality of the
tan.
I'm sorry to hear you say that this is a morality issue. If not
wanting to expose my children to soft-core porn makes me a "moral" person, then
so be it. It's hard enough being a parent today without the extra
pressures of having to explain to a 5 year old why there's a naked woman on a
blimp at a hockey game. Take this for what it's worth. But if you're
trying to reach families, it probably wouldn't hurt to actually help create an
all-round family environment.
The thoughts of a concerned parent.
We have done one thing once I saw the flyer- I thought you were talking about
something else. They can no longer use those unless they are in a closed
envelope. If you see it up close- it looks way better than what it looks like
from 30 feet.
I attended the game on Friday night vs Swift Current and brought my five year
old son with me. I would just like to inquire about the Tropicana blimp
that floats around the arena during the intermission and why a semi-nude picture
of a woman was attached to the bottom of the blimp. I'm a little confused
as to why this would be deemed acceptable at an event where young children are
attending.I've contemplated bringing a larger group of students, and I
can honestly say that I am questioning whether or not I will attend future
games. But I would be interested in hearing from someone so I can make an
informed decision. Thanks for your time.
Hi Mike. This is Darryl Porter, President of the bruins.
First off I appreciate your support in coming to the
game last week and I want to stress to you that we are a family
entertainment business. Yes, we have alcohol sales and some promotions
adult oriented but our primary theme is families. We have Family Pack
ticketing, After Game skates, a 50 ticket section of donated kids tickets
from our ownership with Tim Hortons, a large emphasis on our mascot, a large
no drinking area of the rink, an average ticket price of $10.00, many in
game contests that are focused on kids, a7th Man promo for a young hockey
player, a primary relationship with the Chilliwack School Board and Minor Hockey, etc.
My position is not to judge others morality. A tanning salon is going
to promote itself by showing a tan. It was my call that their ad did not
go too far and I find it fine for what they are promoting. We would not
allow anything more, have rejected sponsorships for products such as Viagra and
Adult Novelties in the rink for this reason. I hope you do come back to
enjoy Bruins hockey. Darryl