Friday, May 08, 2009

Catalyst West Review (part 5)...

While I found this session less than life changing, I did find Guy Kawasaki to be fairly creative and somewhat funny. And his notes were easy to type out, so here's a summary on the "Art of Innovation":

1. Make meaning
-end bad things; create good things
-do something to change the world
2. Make mantra
-most mission statements are too long
-choose 2 or 3 words that define your church
3. Jump to the next curve
-don't define yourself by what you currently do
-get better
4. Roll the DICEE
-Deep, Intelligent, Complete, Elegant, Emotive
5. Don't worry, be crappy
-if we wait for things to be the best, the world will pass us by
6. Polarize people
-if you try to appease everyone you will achieve mediocrity
-if your create something great you will create controversy
7. Let 100 flowers blossom
-take what you get, even if it's not what you expected
8. Churn baby, churn
-keep working
-how can you evolve your product?
9. Find a niche
-what makes you unique and valuable?
10. Follow the 10-20-30 rule
-10 slides, 20 minutes to view slides, 30 point font
11. Don't let the bozos grind you down

No comments: